In 2014, Caitlin Horton and Rebecca Phillips self-published Memphis Type History: Signs and Stories from Just Around the Corner. In this workshop, Caitlin will spill the beans on every behind-the-scenes thing she did to successfully create, market, and sell her book. The best part is… you can do it too!

By the end of this workshop, you will know all the steps to self-publishing your book and have an action plan to help get you started. Even if you decide to find a traditional publisher, you will be able to put everything I teach you into practice to promote and sell your book.

We’ll cover:

• The pros and cons of self-publishing versus using a traditional publisher
• Branding and positioning your book in the market
• Marketing your book before you even write it
• The importance of editing and book design
• Using presales to fund your project
• How to price your book
• How to get your book onto shelves in bookshops and stores
• Book signings, events, and more

Join us for a fun night of bookworm talk that will inspire you to get your idea onto shelves and into the world!